Statistics Database
- 71 million Hispanics projected in the U.S. by 2027 — Claritas: Decoding Growth: Strategic Imperatives for Engaging the Diverse U.S. Hispanic Market (Claritas, 2026)
- Hispanic population expected to account for over 90% of U.S. population growth in the next five years — Claritas: Decoding Growth: Strategic Imperatives for Engaging the Diverse U.S. Hispanic Market (Claritas, 2026)
- Hispanic households projected to hold $2.7 million in remaining lifetime spending on average — Claritas: Decoding Growth: Strategic Imperatives for Engaging the Diverse U.S. Hispanic Market (Claritas, 2026)
- 47% of Hispanic households regularly use AI-powered chat tools — Claritas: Decoding Growth: Strategic Imperatives for Engaging the Diverse U.S. Hispanic Market (Claritas, 2026)
- 85% of Hispanic consumers use social media daily — Claritas: Decoding Growth: Strategic Imperatives for Engaging the Diverse U.S. Hispanic Market (Claritas, 2026)
- 63% of buyers reported using AI at some point in their buying process. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 94% of buyers who used AI to research a purchase still fact-checked the information. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 47% of buyers reported trusting online resources, including AI-generated content, less than they used to. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 83% of buyers shortlisted three or fewer products during their evaluation process. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 67% of buyers ultimately purchased their first choice from their shortlist. — TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 (TrustRadius, 2026)
- 27.3% of previous cord-cutters have resubscribed to Pay TV — TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends (TiVo, 2026)
- 58.6% of sports viewers primarily use Pay TV for live events — TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends (TiVo, 2026)