47% of buyers reported trusting online resources, including AI-generated content, less than they used to.
Source: TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026 — TrustRadius (2026)
Cite as: TrustRadius. (2026). TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026. Retrieved from https://research.agilebrandguide.com/research/trustradius-bridging-the-b2b-buying-disconnect-ai-trust-and-go-to-market-strategies-for-2026