58.6% of sports viewers primarily use Pay TV for live events
Source: TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends — TiVo (2026)
Cite as: TiVo. (2026). TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends. Retrieved from https://research.agilebrandguide.com/research/tivo-fine-tuned-value-viewing-strategic-imperatives-for-q4-2025-video-trends