Statistics Database
- 41% of younger consumers are willing to let AI make purchases within a set budget, compared to 27% of older consumers. — Zeta Global: AI-Driven Commerce: Reimagining Consumer Engagement and Brand Loyalty (Zeta Global, 2026)
- 47% of younger consumers always fact-check AI information before buying, versus 26% of consumers over 45. — Zeta Global: AI-Driven Commerce: Reimagining Consumer Engagement and Brand Loyalty (Zeta Global, 2026)
- 82% found AI assistant ads at least as trustworthy as Google Search ads — Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders (Zappi, 2026)
- 42% of 18-34-year-olds extend more trust to AI ads than to Google Search ads — Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders (Zappi, 2026)
- 40% of early adopters indicated they would pay for an ad-free version or switch to a different AI assistant if ads were introduced — Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders (Zappi, 2026)
- 35% of paying users expressed a willingness to escape ads, more than double the 17% among free users — Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders (Zappi, 2026)
- Five distinct contexts account for over 70% of consumer concern regarding ad placement — Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders (Zappi, 2026)
- 51% of respondents disagree that they are enthusiastic about a future shaped by generative AI — Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders (Meltwater, 2026)
- 73% of respondents expressed concern that AI could be used to create fake news or scams — Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders (Meltwater, 2026)
- 86% of respondents believe it is important for content to explicitly state when generative AI has been used — Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders (Meltwater, 2026)
- Personal Connection explains over 50% of the variance in overall brand equity among Gen Z. — BERA.ai: Beyond Utility: Cultivating Personal Connection for Gen Z Payment Loyalty (BERA, 2026)
- In finance, banking, and digital wallet categories, Personal Connection accounts for more than 75% of the variance in equity. — BERA.ai: Beyond Utility: Cultivating Personal Connection for Gen Z Payment Loyalty (BERA, 2026)