73% of respondents expressed concern that AI could be used to create fake news or scams
Source: Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders — Meltwater (2026)
Cite as: Meltwater. (2026). Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders. Retrieved from https://research.agilebrandguide.com/research/meltwater-cultivating-trust-in-the-generative-ai-era-a-strategic-imperative-for-enterprise-leaders