In finance, banking, and digital wallet categories, Personal Connection accounts for more than 75% of the variance in equity.
Source: BERA.ai: Beyond Utility: Cultivating Personal Connection for Gen Z Payment Loyalty — BERA (2026)
Cite as: BERA. (2026). BERA.ai: Beyond Utility: Cultivating Personal Connection for Gen Z Payment Loyalty. Retrieved from https://research.agilebrandguide.com/research/beraai-beyond-utility-cultivating-personal-connection-for-gen-z-payment-loyalty