42% of 18-34-year-olds extend more trust to AI ads than to Google Search ads
Source: Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders — Zappi (2026)
Cite as: Zappi. (2026). Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders. Retrieved from https://research.agilebrandguide.com/research/zappi-defining-the-future-of-advertising-in-ai-assistants-insights-for-enterprise-leaders