40% of early adopters indicated they would pay for an ad-free version or switch to a different AI assistant if ads were introduced
Source: Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders — Zappi (2026)
Cite as: Zappi. (2026). Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders. Retrieved from https://research.agilebrandguide.com/research/zappi-defining-the-future-of-advertising-in-ai-assistants-insights-for-enterprise-leaders