Sangeeta Prasad
Chief Marketing Officer at Slalom
Expert insights
- The first one is that once you’ve hired a marketing team, your investment is done. In marketing, people are less than half of the investment. The rest comes in the campaigns and...
- Great marketing doesn’t just tell stories. It creates believers
- We think of it as enhancing the local context as we expand our global reach. Even when we have global campaigns for marketing, we always customize it, personalize it at a local ...
- When I first joined, there were marketers in each office doing exactly what they wanted with no connection. It’s been great for our local soul, but it’s not been great for marke...
- GenAI is not the solution. It’s the tool to get to the solution. Adapting an organization to use AI is much more difficult than just bringing AI in; there are so many people who...
- Everything we’re doing, we’re showing ROI or measuring ROI behind that. We have campaigns we can show the marketing lift of sales motions, so when marketing is involved, you get...
- In marketing, people are less than half of the investment. The rest comes in the campaigns and the work you do.
- Bring marketing in at the end, tell them what to do and make them execute. I think that’s how people think of marketing.
- The website is the foundational element for marketing. It is not the outcome of marketing. It’s just what you build in order to do campaigns and have somewhere to land.
- the ability to pivot quickly while keeping true to your strategy and focus.