Sangeeta Prasad — Chief Marketing Officer, Slalom
Published:
Everything we’re doing, we’re showing ROI or measuring ROI behind that. We have campaigns we can show the marketing lift of sales motions, so when marketing is involved, you get X percent more than when marketing is not involved. Even though we know it’s not part of what marketing typically does, we’re raising our hands
What does Sangeeta Prasad say on The Agile Brand with Greg Kihlström?
Sangeeta Prasad, Chief Marketing Officer, Slalom, says: This interview with Sangeeta Prasad, CMO of Slalom, explores how to build belief in marketing at scale by combining strategic investment, local authenticity, and measurable impact. Prasad discusses launching global marketing functions, aligning distributed teams, partnering with sales through ROI-driven programs and enablement, and adopting generative AI as a tool that requires training and cultural change. Her emphasis is on trust-building, customization for local markets, and translating marketing work into business outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Sangeeta Prasad. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sangeeta-prasad-everything-were-doing-were-showing-roi-or-measuring-roi-b