Sangeeta Prasad — Chief Marketing Officer, Slalom
Published:
GenAI is not the solution. It’s the tool to get to the solution. Adapting an organization to use AI is much more difficult than just bringing AI in; there are so many people who just are not comfortable using it. Training people and removing the fear is really the big, big win
What does Sangeeta Prasad say on The Agile Brand with Greg Kihlström?
Sangeeta Prasad, Chief Marketing Officer, Slalom, says: This interview with Sangeeta Prasad, CMO of Slalom, explores how to build belief in marketing at scale by combining strategic investment, local authenticity, and measurable impact. Prasad discusses launching global marketing functions, aligning distributed teams, partnering with sales through ROI-driven programs and enablement, and adopting generative AI as a tool that requires training and cultural change. Her emphasis is on trust-building, customization for local markets, and translating marketing work into business outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Sangeeta Prasad. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sangeeta-prasad-genai-is-not-the-solution-its-the-tool-to-get-to-the-solut