Sangeeta Prasad — Chief Marketing Officer, Slalom
Published:
In marketing, people are less than half of the investment. The rest comes in the campaigns and the work you do.
What does Sangeeta Prasad say on B2B Agility with Greg Kihlström?
Sangeeta Prasad, Chief Marketing Officer, Slalom, says: This episode features Sangeeta Prasad, CMO at Slalom, discussing how to build a marketing organization from scratch, educate stakeholders on marketing’s scope, and secure appropriate budget and resources beyond headcount. She outlines practical guidance on positioning marketing as a strategic partner rather than an execution arm, using the website as a campaign hub, maintaining agility to pivot while staying true to strategy, and hiring domain experts to build trust and drive measurable business impact.
From: B2B Agility with Greg Kihlström
Cite as: Sangeeta Prasad. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sangeeta-prasad-in-marketing-people-are-less-than-half-of-the-investment-t