Sangeeta Prasad — Chief Marketing Officer, Slalom
Published:
Bring marketing in at the end, tell them what to do and make them execute. I think that’s how people think of marketing.
What does Sangeeta Prasad say on B2B Agility with Greg Kihlström?
Sangeeta Prasad, Chief Marketing Officer, Slalom, says: This episode features Sangeeta Prasad, CMO at Slalom, discussing how to build a marketing organization from scratch, educate stakeholders on marketing’s scope, and secure appropriate budget and resources beyond headcount. She outlines practical guidance on positioning marketing as a strategic partner rather than an execution arm, using the website as a campaign hub, maintaining agility to pivot while staying true to strategy, and hiring domain experts to build trust and drive measurable business impact.
From: B2B Agility with Greg Kihlström
Cite as: Sangeeta Prasad. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sangeeta-prasad-bring-marketing-in-at-the-end-tell-them-what-to-do-and-make