Keri McGhee
Chief Marketing Officer at Attentive
Expert insights
- Data matters more than it ever has. We used to be able to get by packing together spreadsheets, but when you want to automate, you've got to have really good data. You have to k...
- AI at this point is so much more than just an efficiency game. It can be a complete game changer to your programs as a marketer if you use it as a long-term revenue growth engin...
- Consumers will give you their data if you treat them like you know them. Treat them as a unique ID and as an individual, and it doesn't feel creepy — if you take away friction a...
- I think marketers — me included — want to have really tight reins; we want to be the driver behind everything that goes out to a customer. They've got to test their way into bui...