Keri McGhee — Chief Marketing Officer, Attentive
Published:
Data matters more than it ever has. We used to be able to get by packing together spreadsheets, but when you want to automate, you've got to have really good data. You have to know where it's coming from… you just need to have good data and you have to have a source of truth because that's what AI actions and decisions on.
What does Keri McGhee say on The Agile Brand with Greg Kihlström?
Keri McGhee, Chief Marketing Officer, Attentive, says: CMO Keri McGhee discusses moving beyond the AI hype cycle to focus on revenue-driven, customer-centric applications. She emphasizes the foundational importance of clean data, a strategic shift from operational tasks to architectural design, personalization that feels like service not surveillance, and the need for leaders to build trust in automation by breaking personal and organizational silos.
From: The Agile Brand with Greg Kihlström
Cite as: Keri McGhee. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/keri-mcghee-data-matters-more-than-it-ever-has-we-used-to-be-able-to-ge