Keri McGhee — Chief Marketing Officer, Attentive
Published:
Consumers will give you their data if you treat them like you know them. Treat them as a unique ID and as an individual, and it doesn't feel creepy — if you take away friction and treat them like you know them, but not as your weird best friend, people are ready for that and they like it.
What does Keri McGhee say on The Agile Brand with Greg Kihlström?
Keri McGhee, Chief Marketing Officer, Attentive, says: CMO Keri McGhee discusses moving beyond the AI hype cycle to focus on revenue-driven, customer-centric applications. She emphasizes the foundational importance of clean data, a strategic shift from operational tasks to architectural design, personalization that feels like service not surveillance, and the need for leaders to build trust in automation by breaking personal and organizational silos.
From: The Agile Brand with Greg Kihlström
Cite as: Keri McGhee. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/keri-mcghee-consumers-will-give-you-all-their-data-if-you-treat-them-lik