Keri McGhee — Chief Marketing Officer, Attentive
Published:
I think marketers — me included — want to have really tight reins; we want to be the driver behind everything that goes out to a customer. They've got to test their way into building trust that automation can do that for them; that's an individual team silo you have to break down within yourself.
What does Keri McGhee say on The Agile Brand with Greg Kihlström?
Keri McGhee, Chief Marketing Officer, Attentive, says: CMO Keri McGhee discusses moving beyond the AI hype cycle to focus on revenue-driven, customer-centric applications. She emphasizes the foundational importance of clean data, a strategic shift from operational tasks to architectural design, personalization that feels like service not surveillance, and the need for leaders to build trust in automation by breaking personal and organizational silos.
From: The Agile Brand with Greg Kihlström
Cite as: Keri McGhee. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/keri-mcghee-i-think-marketers-me-included-want-to-have-really-tight