Keri McGhee — Chief Marketing Officer, Attentive
Published:
AI at this point is so much more than just an efficiency game. It can be a complete game changer to your programs as a marketer if you use it as a long-term revenue growth engine, not just to do what you do more efficiently — that's not where people are winning.
What does Keri McGhee say on The Agile Brand with Greg Kihlström?
Keri McGhee, Chief Marketing Officer, Attentive, says: CMO Keri McGhee discusses moving beyond the AI hype cycle to focus on revenue-driven, customer-centric applications. She emphasizes the foundational importance of clean data, a strategic shift from operational tasks to architectural design, personalization that feels like service not surveillance, and the need for leaders to build trust in automation by breaking personal and organizational silos.
From: The Agile Brand with Greg Kihlström
Cite as: Keri McGhee. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/keri-mcghee-ai-at-this-point-is-so-much-more-than-just-an-efficiency-gam