Janna Navarro
VP of Brand and Media Strategy at WPromote
Expert insights
- Testing and learning is a strategic focus…it is part of the strategy.
- Just because a consumer purchased you once does not mean that they are going to purchase you again. So it is our job as marketers to ensure that brands are developing a relation...
- Marketers need to first and foremost understand the power of the first-party data they have and how consumers are flowing through the process when it comes to their brand and th...
- Ensuring that they [the brand] are in content that feels authentic and native to who they are. Because consumers see right through that, right? And then I think the other area t...