Janna Navarro — VP of Brand and Media Strategy, WPromote
Published:
Just because a consumer purchased you once does not mean that they are going to purchase you again. So it is our job as marketers to ensure that brands are developing a relationship with consumers. And that extends beyond that last point of purchase.
What does Janna Navarro say on The Agile Brand with Greg Kihlström?
Janna Navarro, VP of Brand and Media Strategy, WPromote, says: A conversation with Janna Navarro, VP of Brand and Media Strategy at WPromote, on how the traditional marketing funnel is obsolete in a fragmented, always-on media landscape. She discusses the need for first-party data, channel-specific roles, authentic social commerce experiences, and a culture of continuous testing and learning to build connected ecosystems and long-term customer relationships.
From: The Agile Brand with Greg Kihlström
Cite as: Janna Navarro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/janna-navarro-just-because-a-consumer-purchased-you-once-does-not-mean-tha