Janna Navarro — VP of Brand and Media Strategy, WPromote
Published:
Marketers need to first and foremost understand the power of the first-party data they have and how consumers are flowing through the process when it comes to their brand and their product, right? Because not everyone is the same. So I think that that’s really important when you start designing a connected ecosystem. And I think too, we need to make sure that we understand the roles and responsibilities of various media channels because they aren’t all going to fit in the same box.
What does Janna Navarro say on The Agile Brand with Greg Kihlström?
Janna Navarro, VP of Brand and Media Strategy, WPromote, says: A conversation with Janna Navarro, VP of Brand and Media Strategy at WPromote, on how the traditional marketing funnel is obsolete in a fragmented, always-on media landscape. She discusses the need for first-party data, channel-specific roles, authentic social commerce experiences, and a culture of continuous testing and learning to build connected ecosystems and long-term customer relationships.
From: The Agile Brand with Greg Kihlström
Cite as: Janna Navarro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/janna-navarro-marketers-need-to-first-and-foremost-understand-the-power-of