Janna Navarro — VP of Brand and Media Strategy, WPromote
Published:
Ensuring that they [the brand] are in content that feels authentic and native to who they are. Because consumers see right through that, right? And then I think the other area to really make sure that social commerce works is by ensuring that the purchase process is seamless.
What does Janna Navarro say on The Agile Brand with Greg Kihlström?
Janna Navarro, VP of Brand and Media Strategy, WPromote, says: A conversation with Janna Navarro, VP of Brand and Media Strategy at WPromote, on how the traditional marketing funnel is obsolete in a fragmented, always-on media landscape. She discusses the need for first-party data, channel-specific roles, authentic social commerce experiences, and a culture of continuous testing and learning to build connected ecosystems and long-term customer relationships.
From: The Agile Brand with Greg Kihlström
Cite as: Janna Navarro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/janna-navarro-ensuring-that-they-the-brand-are-in-content-that-feels-aut