Janna Navarro — VP of Brand and Media Strategy, WPromote
Published:
Testing and learning is a strategic focus…it is part of the strategy.
What does Janna Navarro say on The Agile Brand with Greg Kihlström?
Janna Navarro, VP of Brand and Media Strategy, WPromote, says: A conversation with Janna Navarro, VP of Brand and Media Strategy at WPromote, on how the traditional marketing funnel is obsolete in a fragmented, always-on media landscape. She discusses the need for first-party data, channel-specific roles, authentic social commerce experiences, and a culture of continuous testing and learning to build connected ecosystems and long-term customer relationships.
From: The Agile Brand with Greg Kihlström
Cite as: Janna Navarro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/janna-navarro-testing-and-learning-is-a-strategic-focusit-is-part-of-the