Ilya Spiridonov
Chief Commercial Officer at Alconost
Expert insights
- In many cases…early stage localization, it should look like experimentation more than like a full-scale rollout. Of course, it has to follow the go-to-market strategy. But other...
- You want to look at the funnel…see where there are irregularities, so to say, on a regional kind of basis, right? And try to…hypothesize, is localization likely to improve somet...
- It boils down to risk…in large enterprises, choosing between AI or human or a mix of the two is usually about matching the workflow to the risk and the risk appetite.
- You kind of can make the move from localization to contextualization…It’s not just localizing for Germany, but more culturalizing for a region. Localized value proposition, not ...