Ilya Spiridonov — Chief Commercial Officer, Alconost
Published:
You kind of can make the move from localization to contextualization…It’s not just localizing for Germany, but more culturalizing for a region. Localized value proposition, not just localized copy. So it’s more about transcreation.
What does Ilya Spiridonov say on B2B Agility with Greg Kihlström?
Ilya Spiridonov, Chief Commercial Officer, Alconost, says: Ilya Spiridonov, Chief Commercial Officer at Alconost, discusses pragmatic approaches to global localization: start with experiments instead of all-or-nothing rollouts, let funnel and analytics signals drive prioritization, treat the AI vs. human translation choice as a risk-management decision, and evolve from literal localization toward cultural contextualization and transcreation. The conversation emphasizes data-driven, iterative investment of limited resources to maximize impact in new markets.
From: B2B Agility with Greg Kihlström
Cite as: Ilya Spiridonov. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ilya-spiridonov-you-kind-of-can-make-the-move-from-localization-to-contextua