Ilya Spiridonov — Chief Commercial Officer, Alconost
Published:
It boils down to risk…in large enterprises, choosing between AI or human or a mix of the two is usually about matching the workflow to the risk and the risk appetite.
What does Ilya Spiridonov say on B2B Agility with Greg Kihlström?
Ilya Spiridonov, Chief Commercial Officer, Alconost, says: Ilya Spiridonov, Chief Commercial Officer at Alconost, discusses pragmatic approaches to global localization: start with experiments instead of all-or-nothing rollouts, let funnel and analytics signals drive prioritization, treat the AI vs. human translation choice as a risk-management decision, and evolve from literal localization toward cultural contextualization and transcreation. The conversation emphasizes data-driven, iterative investment of limited resources to maximize impact in new markets.
From: B2B Agility with Greg Kihlström
Cite as: Ilya Spiridonov. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ilya-spiridonov-it-boils-down-to-riskin-large-enterprises-choosing-between