Ilya Spiridonov — Chief Commercial Officer, Alconost
Published:
You want to look at the funnel…see where there are irregularities, so to say, on a regional kind of basis, right? And try to…hypothesize, is localization likely to improve something here or not? And then make the decision. All right, I’m going to localize my UI. I’m going to localize my landing pages…I’m going to localize my ads.
What does Ilya Spiridonov say on B2B Agility with Greg Kihlström?
Ilya Spiridonov, Chief Commercial Officer, Alconost, says: Ilya Spiridonov, Chief Commercial Officer at Alconost, discusses pragmatic approaches to global localization: start with experiments instead of all-or-nothing rollouts, let funnel and analytics signals drive prioritization, treat the AI vs. human translation choice as a risk-management decision, and evolve from literal localization toward cultural contextualization and transcreation. The conversation emphasizes data-driven, iterative investment of limited resources to maximize impact in new markets.
From: B2B Agility with Greg Kihlström
Cite as: Ilya Spiridonov. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ilya-spiridonov-you-want-to-look-at-the-funnelsee-where-there-are-irregular