Ilya Spiridonov — Chief Commercial Officer, Alconost
Published:
In many cases…early stage localization, it should look like experimentation more than like a full-scale rollout. Of course, it has to follow the go-to-market strategy. But otherwise, it has to be more agile and more like step-by-step.
What does Ilya Spiridonov say on B2B Agility with Greg Kihlström?
Ilya Spiridonov, Chief Commercial Officer, Alconost, says: Ilya Spiridonov, Chief Commercial Officer at Alconost, discusses pragmatic approaches to global localization: start with experiments instead of all-or-nothing rollouts, let funnel and analytics signals drive prioritization, treat the AI vs. human translation choice as a risk-management decision, and evolve from literal localization toward cultural contextualization and transcreation. The conversation emphasizes data-driven, iterative investment of limited resources to maximize impact in new markets.
From: B2B Agility with Greg Kihlström
Cite as: Ilya Spiridonov. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ilya-spiridonov-in-many-casesearly-stage-localization-it-should-look-like