Gilad Bechar
CEO at Moburst
Expert insights
- AI doesn’t just care about your Google ranking for a specific query. It cares about the trust signals.
- It looks at what happens across venues—reviews on third-party sites, Reddit, Quora, Wikipedia, and YouTube engagement—so it’s not just an SEO problem, it’s the brand problem.
- The more that you have structured content on your website to help dictate 'I’m the best in this niche,' the better: it can’t be that you are the best at everything for everyone,...
- It will tell you, 'Okay, you’re running the same campaign in five languages. Kill the Spanish speaker type of campaign because it performs lower than the English speaker one.' B...
- One of my team members from the HR division just created us an HR bot. And she’s not an AI expert. She just said, hey, you know what, if we can actually create this type of a th...