Gilad Bechar — CEO, Moburst
Published:
The more that you have structured content on your website to help dictate 'I’m the best in this niche,' the better: it can’t be that you are the best at everything for everyone, and the AI tries to match that with what it knows about the user. The more information you have within the site that helps the AI understand you are ideal for these cases, the better your relevant score compared to others.
What does Gilad Bechar say on The Agile Brand with Greg Kihlström?
Gilad Bechar, CEO, Moburst, says: Moburst CEO Gilad Bechar explains how generative AI shifts marketing from channel-based optimization to a systems view where AI answer engines evaluate cross-platform trust signals. He argues organizations must move from SEO to Answer Engine Optimization (AEO), keep humans in the loop for strategic context, and cultivate an AI-native mindset so teams automate low-value work and focus on higher-level strategic outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Gilad Bechar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/gilad-bechar-the-more-that-you-have-structured-content-on-your-website-to