Gilad Bechar — CEO, Moburst
Published:
It looks at what happens across venues—reviews on third-party sites, Reddit, Quora, Wikipedia, and YouTube engagement—so it’s not just an SEO problem, it’s the brand problem.
What does Gilad Bechar say on The Agile Brand with Greg Kihlström?
Gilad Bechar, CEO, Moburst, says: Moburst CEO Gilad Bechar explains how generative AI shifts marketing from channel-based optimization to a systems view where AI answer engines evaluate cross-platform trust signals. He argues organizations must move from SEO to Answer Engine Optimization (AEO), keep humans in the loop for strategic context, and cultivate an AI-native mindset so teams automate low-value work and focus on higher-level strategic outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Gilad Bechar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/gilad-bechar-it-looks-at-what-happens-across-venuesreviews-on-third-part