Gilad Bechar — CEO, Moburst
Published:
It will tell you, 'Okay, you’re running the same campaign in five languages. Kill the Spanish speaker type of campaign because it performs lower than the English speaker one.' But if your goal is to expand from the US to Spanish markets, it doesn’t make sense to hear that recommendation. It doesn’t have the context of understanding that we’re trying now to increase the market share in here or on there… I wouldn’t let it do everything it wants by itself because it’s not entirely there just yet.
What does Gilad Bechar say on The Agile Brand with Greg Kihlström?
Gilad Bechar, CEO, Moburst, says: Moburst CEO Gilad Bechar explains how generative AI shifts marketing from channel-based optimization to a systems view where AI answer engines evaluate cross-platform trust signals. He argues organizations must move from SEO to Answer Engine Optimization (AEO), keep humans in the loop for strategic context, and cultivate an AI-native mindset so teams automate low-value work and focus on higher-level strategic outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Gilad Bechar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/gilad-bechar-it-will-tell-you-okay-youre-running-the-same-campaign-in