Gilad Bechar — CEO, Moburst
Published:
AI doesn’t just care about your Google ranking for a specific query. It cares about the trust signals.
What does Gilad Bechar say on The Agile Brand with Greg Kihlström?
Gilad Bechar, CEO, Moburst, says: Moburst CEO Gilad Bechar explains how generative AI shifts marketing from channel-based optimization to a systems view where AI answer engines evaluate cross-platform trust signals. He argues organizations must move from SEO to Answer Engine Optimization (AEO), keep humans in the loop for strategic context, and cultivate an AI-native mindset so teams automate low-value work and focus on higher-level strategic outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Gilad Bechar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/gilad-bechar-ai-doesnt-just-care-about-your-google-ranking-for-a-specifi