Corin Mills
Brand Marketing & E-Commerce Director at MOO
Expert insights
- The only touch point that customer has with your brand is the box that arrives in their house. There’s a huge resurgence on inserts that are beautiful that get across a story, n...
- It’s got to have a foundational brand system… that’s making sure that every time a customer touches one of your touch points, be that an advert online or be that physical media,...
- I feel like branded merch either ends up in the bin in a drawer or given to someone’s children. It’s one of those three things. And I think just, again, it’s that kind of less i...
- By knowing your own limitations and where the problems are, one, you’ll helpfully fix the problems, but two, you will really, really drive those little opportunities that I was ...