Corin Mills — Brand Marketing & E-Commerce Director, MOO
Published:
By knowing your own limitations and where the problems are, one, you’ll helpfully fix the problems, but two, you will really, really drive those little opportunities that I was talking through before. But definitely getting into, not just talking about the customer journey, being a customer, no matter what industry you’re in, is critical.
What does Corin Mills say on The Agile Brand with Greg Kihlström?
Corin Mills, Brand Marketing & E-Commerce Director, MOO, says: In this interview Corin Mills, Brand Marketing & E-Commerce Director at MOO, discusses the strategic return to physical touchpoints within digital-first marketing — from unboxing and inserts to branded merchandise and event gifts. Mills argues that thoughtful, well-designed tangible items and consistent brand systems create stronger customer connection and loyalty, and he urges marketers to experience their own customer journeys firsthand to uncover friction and small opportunities for delight.
From: The Agile Brand with Greg Kihlström
Cite as: Corin Mills. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/corin-mills-by-knowing-your-own-limitations-and-where-the-problems-are