Corin Mills — Brand Marketing & E-Commerce Director, MOO
Published:
It’s got to have a foundational brand system… that’s making sure that every time a customer touches one of your touch points, be that an advert online or be that physical media, it’s recognizably you… unfortunately, marketing can feel like… a volumes number. So you’re just shoving stuff out as fast as possible. And that’s where it just becomes pointless. So my advice is strong brand systems and, and strong creative ideas.
What does Corin Mills say on The Agile Brand with Greg Kihlström?
Corin Mills, Brand Marketing & E-Commerce Director, MOO, says: In this interview Corin Mills, Brand Marketing & E-Commerce Director at MOO, discusses the strategic return to physical touchpoints within digital-first marketing — from unboxing and inserts to branded merchandise and event gifts. Mills argues that thoughtful, well-designed tangible items and consistent brand systems create stronger customer connection and loyalty, and he urges marketers to experience their own customer journeys firsthand to uncover friction and small opportunities for delight.
From: The Agile Brand with Greg Kihlström
Cite as: Corin Mills. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/corin-mills-its-got-to-have-a-foundational-brand-system-thats-making