Corin Mills — Brand Marketing & E-Commerce Director, MOO
Published:
I feel like branded merch either ends up in the bin in a drawer or given to someone’s children. It’s one of those three things. And I think just, again, it’s that kind of less is more approach… not giving out five different bits of merch, but giving out a really good quality notebook or a water bottle or something along those lines.
What does Corin Mills say on The Agile Brand with Greg Kihlström?
Corin Mills, Brand Marketing & E-Commerce Director, MOO, says: In this interview Corin Mills, Brand Marketing & E-Commerce Director at MOO, discusses the strategic return to physical touchpoints within digital-first marketing — from unboxing and inserts to branded merchandise and event gifts. Mills argues that thoughtful, well-designed tangible items and consistent brand systems create stronger customer connection and loyalty, and he urges marketers to experience their own customer journeys firsthand to uncover friction and small opportunities for delight.
From: The Agile Brand with Greg Kihlström
Cite as: Corin Mills. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/corin-mills-i-feel-like-branded-merch-either-ends-up-in-the-bin-in-a-dra