Corin Mills — Brand Marketing & E-Commerce Director, MOO
Published:
The only touch point that customer has with your brand is the box that arrives in their house. There’s a huge resurgence on inserts that are beautiful that get across a story, not just a marketing message. So yeah, it’s been really fascinating to see that sector grow from labels, stickers, inserts, postcards, and it’s been nice to see beautiful design again on paper products.
What does Corin Mills say on The Agile Brand with Greg Kihlström?
Corin Mills, Brand Marketing & E-Commerce Director, MOO, says: In this interview Corin Mills, Brand Marketing & E-Commerce Director at MOO, discusses the strategic return to physical touchpoints within digital-first marketing — from unboxing and inserts to branded merchandise and event gifts. Mills argues that thoughtful, well-designed tangible items and consistent brand systems create stronger customer connection and loyalty, and he urges marketers to experience their own customer journeys firsthand to uncover friction and small opportunities for delight.
From: The Agile Brand with Greg Kihlström
Cite as: Corin Mills. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/corin-mills-the-only-touch-point-that-customer-has-with-your-brand-is-th