Chip Lewis
Director of Web Analytics at Shutterfly
Expert insights
- We’ve spent a lot of effort examining that and trying to align the mobile app experience with the site experience more so that as users move back and forth, they’re not confused...
- The data model itself is user-based rather than event-based… it allowed us to easily [track] across device types, which is what I just finished talking about, but also across se...
- I would love to have an AI help me build a photo book… It’s really time consuming… I think AI just has a huge potential to make the experience much easier and instead of spendin...
- The most important KPI isn’t just whether a user starts a project, but how they progress, where they stall, and what behaviors correlate with eventual completion over a long per...