Chip Lewis — Director of Web Analytics, Shutterfly
Published:
The most important KPI isn’t just whether a user starts a project, but how they progress, where they stall, and what behaviors correlate with eventual completion over a long period.
What does Chip Lewis say on The Agile Brand with Greg Kihlström?
Chip Lewis, Director of Web Analytics, Shutterfly, says: This episode features Chip Lewis, Director of Web Analytics at Shutterfly, discussing how enterprise analytics must shift from event-based reports to user-centered models to understand high-effort, multi-session customer journeys. Lewis explains how cross-device continuity, analytics-driven product alignment, and practical AI applications can reduce customer effort—turning lengthy creative projects into manageable experiences while improving conversion and long-term engagement.
From: The Agile Brand with Greg Kihlström
Cite as: Chip Lewis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chip-lewis-the-most-important-kpi-isnt-just-whether-a-user-starts-a-pr