Chip Lewis — Director of Web Analytics, Shutterfly
Published:
I would love to have an AI help me build a photo book… It’s really time consuming… I think AI just has a huge potential to make the experience much easier and instead of spending 20-30 hours on my photo book I can do it in 5 or 6 and still have a product that’s just as good.
What does Chip Lewis say on The Agile Brand with Greg Kihlström?
Chip Lewis, Director of Web Analytics, Shutterfly, says: This episode features Chip Lewis, Director of Web Analytics at Shutterfly, discussing how enterprise analytics must shift from event-based reports to user-centered models to understand high-effort, multi-session customer journeys. Lewis explains how cross-device continuity, analytics-driven product alignment, and practical AI applications can reduce customer effort—turning lengthy creative projects into manageable experiences while improving conversion and long-term engagement.
From: The Agile Brand with Greg Kihlström
Cite as: Chip Lewis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chip-lewis-i-would-love-to-have-an-ai-help-me-build-a-photo-book-its