Chip Lewis — Director of Web Analytics, Shutterfly
Published:
We’ve spent a lot of effort examining that and trying to align the mobile app experience with the site experience more so that as users move back and forth, they’re not confused. We have found people getting… stuck where the experience was different. So I think we’ve really done a good job of aligning those experiences better. And we’ve learned, we’ve done that based on analytics data.
What does Chip Lewis say on The Agile Brand with Greg Kihlström?
Chip Lewis, Director of Web Analytics, Shutterfly, says: This episode features Chip Lewis, Director of Web Analytics at Shutterfly, discussing how enterprise analytics must shift from event-based reports to user-centered models to understand high-effort, multi-session customer journeys. Lewis explains how cross-device continuity, analytics-driven product alignment, and practical AI applications can reduce customer effort—turning lengthy creative projects into manageable experiences while improving conversion and long-term engagement.
From: The Agile Brand with Greg Kihlström
Cite as: Chip Lewis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chip-lewis-weve-spent-a-lot-of-effort-examining-that-and-trying-to-ali