Chip Lewis — Director of Web Analytics, Shutterfly
Published:
The data model itself is user-based rather than event-based… it allowed us to easily [track] across device types, which is what I just finished talking about, but also across sessions.
What does Chip Lewis say on The Agile Brand with Greg Kihlström?
Chip Lewis, Director of Web Analytics, Shutterfly, says: This episode features Chip Lewis, Director of Web Analytics at Shutterfly, discussing how enterprise analytics must shift from event-based reports to user-centered models to understand high-effort, multi-session customer journeys. Lewis explains how cross-device continuity, analytics-driven product alignment, and practical AI applications can reduce customer effort—turning lengthy creative projects into manageable experiences while improving conversion and long-term engagement.
From: The Agile Brand with Greg Kihlström
Cite as: Chip Lewis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chip-lewis-the-data-model-itself-is-user-based-rather-than-event-based