Statistics Database
- 81% of marketers plan to run ads on Performance TV during the 2026 holiday season — tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers (tvScientific, 2026)
- 71% of marketers have increased their budgets for Performance TV for the 2026 holiday season — tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers (tvScientific, 2026)
- 76% of marketers say it is extremely or very critical to reach shoppers before they actively search or compare products — tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers (tvScientific, 2026)
- 94% of B2B marketers acknowledge the criticality of trust — Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content (LinkedIn, 2026)
- 45% of B2B marketers actually trust the vendors they engage with — Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content (LinkedIn, 2026)
- 40% of B2B deals are lost to a "no decision" — Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content (LinkedIn, 2026)
- The average B2B purchase spans approximately 272 days and involves roughly 10 stakeholders — Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content (LinkedIn, 2026)
- 82% of B2B buyers report that creator content influences their purchasing decisions — Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content (LinkedIn, 2026)
- 81% of marketers have seen their content production increase in the past year — XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026 (Agile Brand Guide, 2026)
- 30% of marketers believe their resources are keeping pace with demand — XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026 (Agile Brand Guide, 2026)
- 70% of marketers report going over budget at least some of the time — XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026 (Agile Brand Guide, 2026)
- 98% of respondents experience late campaign launches — XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026 (Agile Brand Guide, 2026)