76% of marketers say it is extremely or very critical to reach shoppers before they actively search or compare products
Source: tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers — tvScientific (2026)
Cite as: tvScientific. (2026). tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers. Retrieved from https://research.agilebrandguide.com/reports/tvscientific/tvscientific-mastering-the-2026-holiday-season-a-strategic-playbook-for-enterprise-marketers