70% of marketers report going over budget at least some of the time
Source: XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026 — Agile Brand Guide (2026)
Cite as: Agile Brand Guide. (2026). XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026. Retrieved from https://research.agilebrandguide.com/research/xr-optimizing-ad-operations-navigating-content-demands-budget-pressures-and-ai-integration-in-2026