Statistics Database
- 44% of consumers anticipate using digital wallets more frequently in 2025 — NMI: Future-Proofing Payments: What Consumers Demand for 2026 (NMI, 2026)
- 46% of women aged 55-75 feel advertising is less relevant as they age — Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do (Zappi, 2026)
- 45% of women reported changing their spending behavior due to irrelevant advertising — Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do (Zappi, 2026)
- Only 1 in 10 women believe brands genuinely speak to them — Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do (Zappi, 2026)
- 37% of Gen Z individuals turn to TikTok first for entertainment, pop culture, and local experiences. — TikTok: The Platform Gen Z Can’t Quit (But Doesn’t Trust) Re-evaluating Digital Strategy for Enterprise Engagement and Trust (Harris Poll, 2026)
- 79% of Gen Z TikTok users report missing the 'early days' of the platform. — TikTok: The Platform Gen Z Can’t Quit (But Doesn’t Trust) Re-evaluating Digital Strategy for Enterprise Engagement and Trust (Harris Poll, 2026)
- 43% find TikTok mentally draining, and 40% find it overwhelming. — TikTok: The Platform Gen Z Can’t Quit (But Doesn’t Trust) Re-evaluating Digital Strategy for Enterprise Engagement and Trust (Harris Poll, 2026)
- 62% of Gen Z use TikTok to discover new products, but 63% have stopped buying through TikTok Shop. — TikTok: The Platform Gen Z Can’t Quit (But Doesn’t Trust) Re-evaluating Digital Strategy for Enterprise Engagement and Trust (Harris Poll, 2026)
- 34% of Gen Z social media users primarily 'lurk,' rarely posting or engaging. — TikTok: The Platform Gen Z Can’t Quit (But Doesn’t Trust) Re-evaluating Digital Strategy for Enterprise Engagement and Trust (Harris Poll, 2026)
- 71% of shoppers named lower prices as the #1 retailer investment — The Price Imperative: Navigating 2026 Shopper Demands for Enterprise CX Leaders (RetailNext, 2026)
- 45.7% of consumers cite inflation and cost of living as the primary macro factor influencing shopping — The Price Imperative: Navigating 2026 Shopper Demands for Enterprise CX Leaders (RetailNext, 2026)
- 33.9% of shoppers said unfair or unpredictable pricing was the leading cause they stopped buying from a retailer — The Price Imperative: Navigating 2026 Shopper Demands for Enterprise CX Leaders (RetailNext, 2026)