34% of Gen Z social media users primarily 'lurk,' rarely posting or engaging.
Source: TikTok: The Platform Gen Z Can’t Quit (But Doesn’t Trust) Re-evaluating Digital Strategy for Enterprise Engagement and Trust — Harris Poll (2026)
Source: TikTok: The Platform Gen Z Can’t Quit (But Doesn’t Trust) Re-evaluating Digital Strategy for Enterprise Engagement and Trust — Harris Poll (2026)