45% of women reported changing their spending behavior due to irrelevant advertising
Source: Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do — Zappi (2026)
Cite as: Zappi. (2026). Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do. Retrieved from https://research.agilebrandguide.com/research/zappi-closing-the-relevance-gap-why-women-feel-unseen-by-advertising-and-what-leaders-must-do