33.9% of shoppers said unfair or unpredictable pricing was the leading cause they stopped buying from a retailer
Source: The Price Imperative: Navigating 2026 Shopper Demands for Enterprise CX Leaders — RetailNext (2026)
Cite as: RetailNext. (2026). The Price Imperative: Navigating 2026 Shopper Demands for Enterprise CX Leaders. Retrieved from https://research.agilebrandguide.com/research/the-price-imperative-navigating-2026-shopper-demands-for-enterprise-cx-leaders